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Best Employers in Consumer Durables Industry

The consumer durables sector in India is segregated into consumer electronics (TVs, VCD players and audio systems etc.) and consumer appliances also known as white goods (refrigerators, washing machines, air conditioners (A/Cs), microwave ovens, vacuum cleaners and dishwashers). In consumer electronics business 80.8% and 14.9% share is captured by the video(CTVs) and audio goods respectively; while the gaming consoles have a meager 4.4% of the share.

India accounts for 6.9% of Asia Pacific consumer electronics market value. In 2006, the consumer market generated total revenue of US$ 8 billion. A growth rate of 11.5 per cent was seen for the whole of 2006-07.
In the first three quarters of financial year 2007-08, the industry recorded a growth rate of 13 per cent. The sector is expected to grow up to $4.9billion by 2011. The sectors that are projected to achieve higher growth rates in terms of quantity produced are:

Air Conditioners


Split Air Conditioners


Frost Free Refrigerators


Washing Machines


Fully Automatic Washing Machines


Microwave Ovens


Flat panel TV




Plasma TV






The major contributors for the increasing demand of consumer goods include rising income levels, double-income families, changing lifestyles, availability of credit, increasing consumer awareness and introduction of new products.

NaukriHub Rankings attempt to rank companies on basis of various HR practices, procedures and policies prevalent in FMCG industry . Ten companies are selected on random basis and ranked on various parameters like recruitment practices, retention rates, compensation policies, work culture, recognition for good work, flexible work timings, et al. The scores are consolidated on the basis of data collected through recent surveys and studies conducted by renowned names like Business Today, IDC Data Quest, Hweitt Association, NASSCOM and our own study of the organization.

Some of the leading players of consumer durables sector are: LG Electronics Inc., Samsung Electronics Co. Ltd, Videocon Industries Ltd, Nokia India, Blue Star, Phillips India, Titan Industries, Whirlpool, and BPL.