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Indian FMCG sector is the fourth largest sector in the economy with a total market size of more than US$ 13.1 billion in 2006. As per a CII-AT Kearney report, the FMCG sector is expected to grow at a compounded annual growth rate of 9% by 2010. The sector is also expected to grow to US$33.4 billion in 2015
The Indian FMCG industry grew by 22 per cent in 2006. Food (43 per cent) and personal care (22 per cent) constitute the largest contributors to the total sales. In 2007, the rural market registered a growth of 17% in the first three quarters. The major contributors for its growth were higher penetration, per capita consumption, increasing population base, and increasing household income. The number of households in
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