Birla Sun Life Insurance Company Limited is a joint venture between Aditya Birla Group and Sun Life Financial Inc. BSLI started functioning in March 2001 after getting the certificate of registration from IRDA. The company aims at keeping all people associated with it, like customers, clients, stakeholders and employees, happy and fully satisfied. It aims to provide value added products and services to the customers, job satisfaction to employees and highest returns to the shareholders. Qualities like integrity, commitment, passion, and speed are the core values of the company.
Birla Sun Life Insurance Company Limited was the first one to introduce unit Linked Life Insurance Solutions in India.