A part of the Aditya Birla Group, Idea Cellular Ltd. was incorporated in 1995 as a result of the joint venture between the Tatas, Aditya Birla Group and AT&T. Idea Cellular is one of the leading players in GSM mobile service providers in India. Idea Cellular Limited acquired Escotel in 2004 and has more than 19 million subscribers today covering 13 percent of the Indian mobile connection market.
Idea believes in attracting and nurturing and retaining the best talent from the industry. Empowerment, participation and innovation are the mantras of success for the employees at Idea Cellular.