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September 20, 2013

Blue Dart Express, 10th best place to work in India

Blue Dart Express is a company, which has been declared as one of the best places to work in India, in 2013 by the Great Places to Work Institute.  Most of the people, who joined Blue Dart, never left the company, according to its internal audit team.  It is a place which offers never-ending opportunities for learning.

“People first”

According to the audit team, up to 85% of the management comprises of the people, who have spent around 10 to 15 years in the company.  Undoubtedly, it is one of the most professional and the largest transportation and distribution company in India.  The major reason why there is so little attrition in the company is its “people first” philosophy.  The company takes its employees as the greatest assets and its management policies are aimed at developing homegrown talent and enhancing capacity through it. 

More employee engagement

The other most important practices in the company are its culture of enhanced communication, leadership development and high level of employee engagement.  There are various forums and activities such as team briefs, etc., which are aimed at greater employee contribution towards the development of the company as a whole and encouraging individuals to enhance the sales performance.  Blue Dart does not suppress the internal voice and grievances of the employees.  They are invited to an annual employee satisfaction survey, which is aimed at creating an open culture to air their concerns.  So, it is the company, which deeply believes in “people first”.  They know pretty well that to deliver excellence and performance, you need happy and motivated employees.No layoff during recession

In accordance with this policy and company culture, the company never laid off even a single employee during the times of severe economic crisis, such as the global recession of 2008-09.  In 2013, the ongoing year, it has given an increment of 15% to its frontline staff and lower management, despite the fact that business and profits are dwindling.

Instilling confidence to achieve low attrition

At present, Blue Dart Express Courier Services has an employee-strength of 8000 in India.  It was incorporated in 1983 in India in Mumbai.  It ranked as 10th best company to work for according to the best workplaces Institute, in 2013.  They attribute their success to keeping their employees happy, which has worked wonders.  According to a senior manager in Blue Dart Express, most of the companies resorted to firing their employees and reducing their salaries.  Blue Dart as an exception did not practice any such thing and created confidence among their workforce through job security in tough times, which acted as a great motivator.  It has a very low attrition rate of 14%, whereas in this industry, the average attrition rate is about 25%.

Talent development program Talent development program is also running in full swing in the company.  It is a proactive approach towards career development that meets the career ambitions of the managers and executives, who have the potential and abilities to grow.  It provides opportunities to move inside the Blue Dart Group’s different business-units spread all across the country, as per the availability of suitable positions. 

It opens new sets of opportunities, which every manager seeks at some point of his career and therefore decides to make a switch.  This practice is responsible for the fact that 98% of the senior management comprises of homegrown managers who are promoted to the higher ranks from within the organization and even the top positions such as VP are not advertised for external people. These career opportunities along with empowerment that the company provides, makes it the 10th best place to work in India. 

Tags : Talent development program, people first, India's best places to work, Blue Dart

About Nashaat Quadri

Freelance Content Writer (Compare Infobase, New Delhi.) Ex Sr Content Writer, Western Software, New Delhi. Ex Relationship Manager, Mashreq Bank, Dubai.