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December 21, 2012

Developing with the Country – The Times of India

The Times of India is perhaps the largest selling daily English newspaper in India, available in a number of states in more than twenty editions. The huge readership base has been formed through a bold reporting of the affairs of the country as well as a supplement that acts as a pill of entertainment. The latter contains all local news from the city it is published in, details of television shows, exhibitions, movies and more, cartoon strips, quick puzzles and celebrity news.  What is more, there are additional pages dedicated to Education, Property and Job opportunities on particular days of the week. Innovative thinking and evolving with the needs of the modern readers have secured the helm for this group.


The first office of the paper was opposite Chhatrapati Shivaji Terminus in Mumbai. Today, the Times Group has a large number of offices not only in major cities of India but in Europe as well.


History


The paper was started as a bi-weekly news digest in Mumbai by Raobahadur Narayan Dinanath Velkar in November 1838. India was under British Rule at that time. The paper was christened “The Bombay Times and Journal of Commerce”, and it contained news from all over the world, including Great Britain and the Indian subcontinent.


In 1850, the paper was transformed into a daily journal. Three independent initiatives of newspapers were amalgamated into this newspaper in 1861 and the name was also changed to its present version – The Times of India. Ownership of the paper has passed from different hands and today, it is published by M/s. Bennett, Coleman & Co. Ltd.


The company is part of The Times Group, which has a number of popular dailies under its purview. The Economic Times is a paper that gives one insights into the stock market, financial tips and business news, while Mumbai Mirror, Pune Mirror, Bangalore Mirror, Ahmedabad Mirror, Navbharat Times (in Hindi), Maharashtra Times (in Marathi), Ei Somoy (in Bengali) are popular digests in their respective target audiences.


Controversies


Controversies are inevitable in a publishing house, especially when the approach is bold and committed to report the truth. When political emergency was declared in India, a satirical obituary was printed: "D.E.M O'Cracy beloved husband of T.Ruth, father of L.I.Bertie, brother of Faith, Hope and Justice expired on 26 June, 1975".


The style of reporting of the Times Group is not to favour anyone and represent the facts as truthfully as possible. This may lead to situations that does not favour any concerned agency, governing associations, etc and have led to many issues – but these have only cemented the image of the group in the minds of the Indian residents.


Responding to Customer needs


Not only is The Times of India available in multiple languages, it is also available on the web. The online versions of these papers are also available – so, if one does not have time to read through the newspaper in his daily life, he can read it over the internet on his phone or  computer at his convenience, even while commuting from one place to another.


If one wishes to publish an advertisement in a particular edition of the paper, he is offered various options and packages that suit his needs as well as his budget. The advertisement may appear in the local paper of a particular city, or in all publications in the region, major metro cities or all over the country. Needless to say, the reach of an advertisement in The Times of India is immense.


Recognizing the need of the modern youth, Times Group introduced a tabloid by the name of “Times Now”, which had the major headlines, local news and less of classifieds and other supporting columns. Its size was designed as perfect to hold and flip through while travelling in a bus, auto or car. The paper has been presently withdrawn from circulation, but it is surely going to come back with a bang.


 Working with the Times of India


Isn’t it obvious that The Times of India, which offers tips to handle issues at one’s workplace in its weekly supplement, would be a great employer itself?


Indeed it is. Surveys have been carried out with previous and present employees of the paper, and the results clearly show that the human resource have given a thumbs up to their employer – they are satisfied. They have accolade the publishing house to offer wonderful and enriching work experience, exposure and career development of professionals.


It is known in the industry that one gets to work in his own area of interest, and is never forced to cover any story or assignment. A young professional is also given the liberty to take decisions at particular situations, thus instilling confidence in a rookie. The work culture is oriented towards working in a team, and help is extended to one who seeks it. Even free lance writers and consultants are treated like family. Festivals are celebrated in the offices by employees and lot of team building activities make The Times of India a cohesive group. In fact, clear distribution of roles and integrity form the base of the success of this newspaper.


There are some negative aspects of being associated with a publishing house, which one has to consider before even selecting journalism or a related profession. For example, there are shifts and you may have to work late at night. Working hours often get stretched due to tight timelines. There is a lot of work that has to be done at site, and is not a comfortable desk-job. You may find yourself in remote locations at odd hours of the day. All this has a direct impact on your health and family life.


As a junior employee, it may appear to you that there are too many verticals in the organization. But soon you would realize that each level is as necessary as the other. There is a strong orientation towards the marketing, and you get to learn about the commercial side of this industry.  

Tags : Times of India, history of times of india, controversies, experience of working with times of india, customer

About Anupama

A Transport Planner and Architect, Anupama has been blogging for about six years now. She has taken up professional content writing for the last two years, and can always be contacted for any assignments or queries. Her strength is original presentation of any topic.