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October 17, 2013

India's youngest CEOs - Ashwin Ramesh

 Ashwin Ramesh & Road to virtual success


Ashwin Ramesh is all of 22 years and he’s already the CEO of OrganicApex-a digital marketing firm he setup in 2007 whose core competency areas include Social Media Marketing, SEO Marketing, Internet Marketing, and Paid Search Marketing. At the age of 15 he heralded his entry in the online realm as a promising entrepreneur by laying the foundations for E-business Initiative’ in 2006 which basically provided online backend marketing and web-based services. Exactly, a year later he founded OrganicApex that primarily deals with web-oriented products and services and is headquartered in Chennai with SBUs (strategic business units in Orlando (Florida) and Sacramento, California.


How Ramesh turned Organic Apex into a money-spinning venture


Ashwin Ramesh was born into a very conservative family that rigorously followed stereotyped gender roles like most other families in the social community. In other words, girls would be raised in a manner so that they can become obedient and dutiful housewives post marriage and boys would be groomed in a manner so that they could carry forward the family traditions. But Ashwin was made of sterner stuff and not the one who could be browbeaten into fitting himself into the typecast mould. He dropped out of Vivekananda College even before he could complete his degree going against the wishes of his parents.


As a placatory gesture he decided to earn a BBA degree from the same college within a year which he ultimately did. However, his obsession with the world of e-commerce and all things technical goaded him to take to plunge in the virtual or online world. His first brush with the e-commerce segment materialized when he purchased a domain name to finance his betting server project for just three dollars which he subsequently went on to sell at a profit of nine dollars.


The fact that he started his very first business venture in the backyard (godown to be precise) of his uncle’s house has a striking resemblance to the startup histories of Google, Yahoo and Microsoft. However, the promoters of Google or Microsoft were much older than Ashwin when they started off. Ashwin’s first recruit was a housemaid who learnt the ropes under his tutelage and became competent enough to get a break in Infosys. Later on he employed a doctor who was handsomely paid but he too deserted him as he too wanted to join Infosys for the sake of stability and security. Ashwin has lamented the fact that the mentality of the Indian community has remained archaic by and large. Parents still want their children to take up government and public sector jobs so that they could at least retire with a pension. They just cannot imagine their progenies working in a startup establishment. His father always pressed him to at least complete his education upto the degree level and then go looking for a job. He remembers his mother making lunch for his employees and offering them tea and snacks so that they kept working for him.


He also recalls having failed abjectly when he tried to earn money by writing blogs for an online marketing firm Adsense. Later on he went on to make US$99 on his Adsense account. Eventually, he went on to pick up the basics of affiliate marketing and from the money he earned by working on several internet and automated social media marketing projects, he was in a position to establish OrganicApex. The firm focuses on offering PPC (pay per click) oriented marketing services, organic SEO and SEM services, and social media marketing services and has a team of young yet highly competent professionals. Ashwin’s dream is to see Organic Apex become the biggest SEO enterprise on a worldwide basis. 


 


 

Tags : young entrepreneur India, young CEO, young CEO india, Ashwin Ramesh, Organicapex

About Kanika

I have been writing for almost 3 years now for various clients