The e-commerce business space is experiencing unprecedented growth in the Indian market.
Exciting isn’t it!!!
Home offices with a shoestring budget have evolved right in front of our eyes into corporate giants that offer a great variety of products and services online. This mammoth development has turned the sector into one of the largest sources of fostering young talent across various fields.
But, at the heart of an E-commerce business model is creativity. The industry is not plainly driven by consumer convenience but it is the creative value proposition of a firm that offers its competitive advantage over the others. Therefore, such companies are nurturing creativity in every possible stream of operation.
Hiring in the ecommerce sector is expected to grow by 30% in the next few years and a major chunk of the opportunities will belong to those from the creative side.
Read on to find out about the job prospects available for creative freshers with the top ecommerce firms in India.
Ecommerce Interaction Designers
Ecommerce is about redefining the customer experience against all odds. Interaction designers track the journey of the customer through various interfaces and conceptualize the best solutions for customer issues. The profile demands creative visualization capabilities in order to build innovative app and website features into business. Firms like Flipkart, Olacabs, and BookMyShow are looking to hire entry level interaction designers with specialization in Human Computer Interaction.
Graduates from Indian design schools like National Institute of Design candidates are considered most suitable for the role, however if you have the right skills, there is no holding you back. Fresher salaries start at around 3 lakhs per annum. Interaction designers are instrumental in harnessing value through building specific brand features and customer comfort applications.
Fashion is one of the largest growing sectors in the ecommerce business. Several seasoned designers have moved to the online space to promote their brands among the masses. Fashion ecommerce firms like Myntra and Jabong are continuously sowing new initiatives to promote their brand.
More than 40 ecommerce players in India have approached the National Institute of Fashion Technology (NIFT) to hire fashion designers this year. The increasing online presence of top fashion brands has enhanced the need for fresh talent in designing an affordable range of apparels and to create innovative strategies into niche markets like maternal wear and lingerie.
The role of graphic designers has gained a great demand in the ecommerce landscape. Online stores like Cbazaar, Pepperfry and UrbanLadder are looking to add young designers to their team. Firms look for passionate designers who can incorporate a fair amount of creativity in building intuitive user experience across all customer platforms.
Flipkart, Cardekho and Snapdeal are some of the other ecommerce firms looking to satisfy the dearth for creative designers in the upcoming months. Cbazaar has launched the Design-it-yourself project which has a team of designers helping brides and bridegroom design their dream outfit. The opportunities for graphic designers are plenty with ecommerce firms and salary packages may go up to 4 lakhs per annum
Digital Marketing Experts
The competition in the ecommerce sector seems to intensify with every passing day. Attractive websites with high operational efficiency do not suffice to survive the competition. This has led to need for creative digital marketers in the ecommerce industry. Graduates with a marketing specialization and a passion for conceptualizing customised content and building creative marketing campaigns are the need of the hour.
The digital marketing head from Jabong, Mr. Abhineet Sawa claims that digital marketing experts are very high in demand and ecommerce firms are actively looking for passionate freshers with a creative story telling talent. The salary bands for the freshers begin from somewhere around 2.3 lakhs per annum and may go up to 4 lakhs per annum. Marketing graduates with digital media certificate and SEO certifications are highly preferred for these positions.
In the ecommerce business, it is all about visually attracting customers who have a short span of attention. Merchandising specialists must understand customer vibes that change with time and must coordinate with the team of designers to showcase the right kind of products through websites, mobile apps and through advertising campaigns. They must possess the creative aptitude to define a whole range of new product lines, define their target market and articulate innovative ways to showcase them to the customers. Management graduates with a marketing specialization are most suited for the job.
Ecommerce fresher packages start with around 1.8 to 2.5 lakhs per annum for customer service representatives and runs up to 14 lakhs for niche technical roles.
The creative people ride the middle stride with decent packages and an enormous space for growth. Ecommerce firms like Amazon and Cbazaar are not just places for fat paycheques but also incubate creative freedom and offer several opportunities to think outside the box. It is this strong suit of ecommerce firms that have made them the most attractive place of work among entry level candidates.