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Jobs Home » BPO Industry in India » Overview Of BPO Industry » SWOT Analysis
Indian Industry
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SWOT Analysis

STRENGTHS

  • Large no. of talented graduates


  • Affordable and quality education as compared to developed countries


  • English language benefit


  • Well-developed IT industry


  • Strong customer base of well known companies


  • Powerful venture capital interest in investing in growth opportunity
WEAKNESS

  • Scarce foreign language skills other than English.


  • Lack of customer service culture


  • Expensive and poor quality telecom infrastructure


  • Poor electricity supply


  • Cultural differences


  • High attrition rates, therefore less no. of people with extensive call centre experience
OPPORTUNITIES

  • Horizontal and vertical expansion of existing customer base into new markets


  • Time zone difference between India and target markets


  • Increasing awareness of outsourcing services


 
THREATS

  • High Billing rates


  • Political instability


  • India's competitors in Eastern Europe, Latin America and the Asia Pacific regions offering cheap BPO services


  • Increasing technology automation.


 


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