Strategic Skills |
Core Skills |
Marketing |
- Marketing mix, i.e. segmenting, targeting, positioning (STP)
- Marketing planning
- Market research
- Understanding of consumer buying behavior
- Market assessment
|
Custom Relationship Management (CRM) |
- Relationship building
- Knowledge acquisition and implementation
- Direct marketing
- Database management
- Communication/Collaboration
|
Sales Skills |
- Persuasion
- Negotiation
|
R&D |
- Design
|
Supply Chain Management (SCM)
and
Project Management |
- Controlling
- Designing
- Planning
- Monitoring
- Implementation
|
IT |
- Software application
- E-business
- Automated equipment
- Server applications
|
Industrial Design |
- Concept creation
- Concept development
|
Process Improvement |
- Kan ban (a signaling system)
- Process re-engineering
- Six sigma
|
IP Protection |
- Trade marks
- Patenting
- Copyright
- Patent law
|
Knowledge Management |
- Creating knowledge
- Storing knowledge
- Capturing knowledge
- Implementing knowledge
- Disseminating knowledge
|
