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Indian Industry

Future Scenario

With easy availability of finance, emergence of double-income families, fall in prices due to increased competition, government support, growth of media, availability of disposable incomes, improvements in technology, reduction in customs duty, rise in temperatures, growth in consumer base of rural sector, the consumer durables industry is growing at a fast pace. Given these factors, a good growth is projected in the future, too.

The penetration level of consumer durables is very low in India, as compared with other countries. This translates into vast unrealized potential.
For example, in case of color televisions (CTVs), the penetration level of various countries is:

India

24%

Brazil

11%

China

98%

US

333%

France

235%

Japan

250%



Demand and Penetration Level of White Goods in India

 

1995-1996

2005-2006

2009-2010

Demand

3.43 million

8.72 million

13.14 million

Penetration level

149 per 1,000 households

319 per 1,000 households

451 per 1,000 households


In a study conducted by Frost & Sullivan and commissioned by India Semiconductor Association (ISA), the demand for Electronic Appliances is projected to grow exponentially at a compounded annual growth rate (CAGR) of 30%.

In billions




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