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Asian Paints India Ltd, Career in Asian Paints

Asian Paints is the third largest paint company of Asia, established in 1942. Four friends, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil, got together to manufacture paint in a garage of Mumbai and named it ‘The Asian Oil & Paint Company’ and today it has emerged to be Asian … Continue reading Asian Paints India Ltd, Career in Asian Paints

Marico Industries

Marico is a leading Indian group operating in Consumer Products Aesthetic Services Global Ayurvedics Business Marico has generated a turnover of Rs. 11.5 billion (US$ 250 Million) during 2005-06. It is a leading Indian group in Consumer Products and Services. Marico’s well-known brands are: Parachute Saffola Sweekar Hair & Care Nihar Shanti Mediker Revive Kaya … Continue reading Marico Industries

Nestle India Ltd

Nestle’ is a household name in India, since 1912, when it embarked upon trading as the Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, to import and sell finished products in India. It was originally founded in Vevey, Switzerland in 1867. However, Nestle India attained its present day position after India’s independence, with the establishment of … Continue reading Nestle India Ltd

Procter Gamble

About Procter & Gamble Procter & Gamble is a US-based company. Procter & Gamble is in the manufacturing of personal care products, pet food and household cleaners. P&G has an employee base of 110,000 people and earned the revenues of $68.22 billion in 2006. P&G is the parent company of companies such as Clairol, and … Continue reading Procter Gamble

ITC Limited

Latest News: ITC has announced a rapid scale up watershed development programme on the occasion of world environment day. This programme has already brought soil and moisture conservation top half a million acres in the country. Target of the company is to double the area to nearly 1 million acres by 2018. ITC was set … Continue reading ITC Limited

FMCG Companies in India

Recently, the FMCG industry in India is undergoing sea changes with both domestic and international brands trying to attract more number of consumers. FMCG companies in India have always enjoyed a vast potential market because of the large population of the country. The improved economic situation of both the rural and urban consumers has helped … Continue reading FMCG Companies in India

Hindustan Unilever

Latest News: HUL has stopped production and sale of instant noodles brand Knorr. Company is waiting for the approval of Food Safety and Standard Authority of India (FSSAI).  Company has decided this to secure and avoid any crisis like Maggi controversy.  Hindustan Unilever Limited (HUL), earlier called Hindustan Lever Limited (HLL) was established in 1933 … Continue reading Hindustan Unilever


Gujarat Cooperative Milk Marketing Federation Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food product marketing organization of India. It aims to provide good returns to the farmers and also to fulfill the requirements of consumers by giving them quality products. Amul was formed in 1946 by an apex co-operative organization, Gujarat Cooperative Milk … Continue reading GCMMF


Dabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today, Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all over India with 47 C& F agents and more than 5000 distributors. Dabur India … Continue reading Dabur

Cadbury Salary in India

Cadbury entered India in 1948 by importing chocolates. And now, it has manufacturing facilities in Mumbai, Pune, Gwalior, Bangalore, and Himachal Pradesh and 4 sales offices at Mumbai, Kolkata, New Delhi, and Chennai in India. Some of Cadbury’s key brands are: Chocolates Cadbury Dairy Milk 5 Star Perk Eclairs Celebrations Milk food drinks Bournvita Candy … Continue reading Cadbury Salary in India

Britannia Industries Ltd

The Company is in the manufacturing and selling of biscuits, bread, rusk, cakes and dairy products like cheese, butter and milk. The brand names of biscuits are: Marie Gold Treat Maska Chaska Good Day Milk Bikis Pure Magic The Company’s plants are located in Mumbai, Kolkata, Delhi, Chennai and Uttarakhand. If you want to work … Continue reading Britannia Industries Ltd

Scope Of FMCG Sector In India

The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. A well-established distribution network, intense competition between the organized and unorganized segments characterize the sector. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over … Continue reading Scope Of FMCG Sector In India

Recent Developments in Fast Moving Consumer Goods (FMCG) Sector

FMCG sector is no doubt registering an up trend in growth. According to CNBC, FMCG sector growth story will continue because of the positive budget. Nevertheless, there are some barriers to the growth of the sector. Indirect taxes constitute no less than 35% of the total cost of consumer products – the highest in Asia. … Continue reading Recent Developments in Fast Moving Consumer Goods (FMCG) Sector

White Goods

White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods sector is characterized by emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in White goods segment is 65%. MNCs mainly target … Continue reading White Goods

Washing Machines

Overview The washing machine market is valued at Rs. 1500 crore and is growing at the rate of 22% this year (2007-08) compared to last year. The fully automatic and semi-automatic sub category is growing at the rate of 40% and 17% respectively. Washing machine sales is cyclical in nature and its sales commences with … Continue reading Washing Machines


The Indian tea market is valued at Rs. 86 billion. The total production of tea was estimated to be around 878 million kg in 2005 with a growth rate of about 7%. Major Players The major players in the tea industry are: Hindustan Lever Tata Tea Williamson Magors George Williamson Harrisons Malayalam Mcleod Russel Bishnauth … Continue reading Tea

Personal Wash (Soaps)

The personal wash can be segregated into: Premium- Lux, Dove Economy- Nirma Bath, Lifebuoy Popular- Nirma, Cinthol The price of the premium segment products is twice that of economy segment products. The economy and popular segments are 4/5ths of the entire soaps market. The penetration level of toilet soaps is 88.6%. However, the per capita … Continue reading Personal Wash (Soaps)


Snack Food The snack food market in India is valued at Rs. 1530 crore and is one of the largest markets in the world, out of which potato chips holds the major market share of around 85%. Big players like McChain Smiles and NP Foods have also entered into Indian potato snack industry in 2005. … Continue reading Snack

Skin Care

The skin care market is valued at $180 million in India. With safe and effective procedures, advancement in medical technology, increase in awareness, the Indian Skin care solutions business is growing very fast. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness … Continue reading Skin Care


Overview Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. Major Players Some of the major players in the refrigerator category are: Whirlpool Kelvinator Samsung Siemens Projected … Continue reading Refrigerator