FMCG Sector in India

One of the most integral parts of the Indian Economy, this industry is worth more than USD 13 billion in the present year. Being the fourth largest sector at present, it is expected to scale further heights in future by surpassing the USD 33 billion mark by the year 2015 and the milestone USD 100 billion mark by 2025.

Let us explore more on the reason behind the success behind the FMCG industry in India, the salaries and scope of this industry.

Reasons behind the success of FMCG Industry in India

a) Low operational cost triggered by intense competition between organized and unorganized segments
b) Availability of raw materials
c) Rise of middle class and a steep growth in disposable incomes which as a result has given the much required impetus to premium brands
d) Solid distribution networks
e) Growth in investments of stock markets of FMCG companies
f) Growth of population resulting in increased demand for day to day supplies
g) Penetration in the rural sector
h) Fast growth of urbanization
i) Powerful presence of MNCs or Multi National Companies

Scope of FMCG Industry in India

Touted as one of the most diverse sectors in the market, the FMCG industry has a range of job opportunities up for the grabs starting from sales and marketing. Other options available are:
  • Finance
  • Human Resources
  • Operations
  • General Management
  • Purchasing
  • Product Development

Salaries in FMCG Industry

The growth of the FMCG industry can only spell higher incomes for people involved with it. Here is a glimpse of how they are paid at present:

Job Category Annual Average Salaries
Marketing ManagerINR 2,319,380
Brand Marketing ManagerINR 1,965,270
Brand ManagerINR 1,350,000
HR or Human Resources ManagerINR 1,200,000
Area Sales ManagerINR 884,372
Vice President, OperationsINR 5,500,000
Marketing DirectorINR 4,200,000

Leading FMCG companies in India

  • Colgate-Palmolive (India) Limited
  • Nirma Ltd
  • Bajaj Hindusthan Ltd
  • Nestle India Ltd
  • Super Bakers (India) Ltd
  • Godrej Consumer Products Ltd
  • Dabur India Ltd
  • Terai Tea Company Ltd
  • ITC Limited
  • Zydus Wellness Ltd

FMCG Industry in India- Challenges

Amidst all the promises spurred by the impressive estimated growth of the industry by the year 2015, there are still mountains to climb and challenges to combat. Not very strangely some of the encouraging factors themselves have come with their set of issues which need focus. What are they? Let us find out.

The non agricultural income of the rural population is on rise and as such they are in a position to spend more on the luxury goods. However, navigating the entire terrain of geographical complexities, that India has, is a herculean task in itself. As a result there are no supermarkets in the remote villages of the country, which is hurting the interests of the industry in a major way. Therefore the problem poor network distribution should be seriously looked into which again involves a whole range of concerns like distribution costs, pricing etc

The plummeting value of rupee is a cause of genuine concern for companies importing raw materials which results in lower margins

Higher rate inflation will result in shooting prices of raw materials

*Salaries are subject to change without prior notice.


Last Updated: 30/12/13