Bakery Products
The market for bakery industry is valued at Rs. 69 billion. The two major bakery products, i.e. breads and biscuits hold for about 82 % of the market share.
Product coverage
Bread
Biscuits
Pastries
Cakes
Buns
Rusk
Bread
The bread market has a business volume of 1.5 million tonnes. The bread industry has a production of approximately 27 lakh tonnes. This segment is characterized by high level of fragmentation, and high margin. The major factors for growth in this segment are:
Brand loyalty
Volumes
Strong distribution networks
The major challenge faced by the organized bread sector at present is low margins of profit. Hike in the prices of major raw materials like sugar, vegetable oil, milk, and wheat flour has been accounted for the industry's low margins of profit.
Major Players
The major players in the bread industry that holds about 90% of the market share are:
Britannia
Modern Industries Ltd.
Biscuits
The biscuit market has a total production volume of 1.1 million tonnes. The growth drivers for the biscuit industry are focused advertising, urban market, and new launches.
Major Players
The major players in the biscuit segment are:
