FMCG Sector














Branded Flour

Branded Flour
Branded flour market has an yearly business volume of 42 million tonnes and is growing at the
rate of 13% per annum. This category comprises of wheat flour milling, rice milling, and pulse milling. Branded flour market holds a huge potential for growth, as the consumption of branded atta is at present as low as 2-3% in urban areas.

Products Coverage
  • Ground wheat
  • Flakes of wheat
  • Rice
  • Corn
Major players and their products

Branded flour market is highly unorganized is held by only a few major players-
  • Hindustan Lever - Annapurna brand
  • Godrej Pillsbury - Pillsbury
  • Agro Tech - Healthy World
  • Nature Fresh
  • ITC - Aashirvaad
  • Shakti Bhog