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Color Televisions (CTVs)

Overview
The CTV market is estimated at 6.5 million sets per annum.

According to iSuppli corporation (Applied Market intelligence), the market of color television will grow at a compounded annual growth rate (CAGR) of 9%.

Major players

The major players in the color television segment are:

Sony India
Samsung India
Videocon
Onida

Projected market growth

According to iSuppli corporation (Applied Market intelligence), color television sales will grow at a rate of 9.6%.

Projected Sales

Products covered

The products covered under the color television segment are:

Flat-panel
LCD plasma
Regular 21-inch CRT (cathode ray tube) or a small set
29-inch flat-screen CRT TVs

Growth Drivers

Some of the growth drivers because of which CTV market is growing fast are:

Increased awareness
Increase in disposable income
Emergence of nuclear families
Rising availability
Declining prices

Many MNC and domestic companies are now making India as a manufacturing centre because:

Low cost skilled labor
Tax free zones i.e. SEZs
Qualified workforce
Untapped domestic market
Excellent supply base for glass and color picture tubes

Barriers to entry

Some of the major barriers before the companies who want to make an entry into the market are:

Poor government spending on rural and small town electrification program
Poor distribution network