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Deodorants and Perfumes

Cosmetics and Toiletries market also include deodorant and antiperspirant category. The fragrance market in India is growing at an annual average rate of 12.17%.

Deodorants market in India is valued at Rs 3 million only HLL has launched various products in

deodorants category. Fragrance market is valued at Rs 3 billions, out of which 50% is accounted by Alcoholic and Attar perfumes (alcohol free perfumes) each. In Alcoholic perfumes, one-third is represented by unorganized market while rest is mainly imported.

Deodorants and Perfumes are the major product niches with promising prospects. Increase in media exposure (fashion magazines and cable television) has also raised awareness of foreign fragrance brands. With the reduction of tariff on premium fragrances from 30% to 10% in 2005,

new brands are encouraged to enter the market. However, black market, fake goods, and the enduring popularity of traditional Indian perfumes, such as attar, hamper sales in India.

From The Economist Intelligence Unit

Sales Value (US $ m)

	2005	2006	2007	2008	2009	2010
Perfumes & Fragrances	2,103	1,291	2,464	2,696	2,941	3,169