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Fabric Wash Overview
The fabric wash market is valued at Rs 57 billion in India, and is the world's largest market after China, and USA. With increase in the penetration of washing machines, increase in disposable income, aggressive advertising, and convenience of usage, people prefer detergents and powders in place of bars in urban areas. Detergents' demand has been growing at the rate of about 11% for the last 5 years. However, laundry bar market has registered a negative growth. The rural fabric wash market is growing at the annual rate of 13-14%, while urban market is at 8-9%.
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