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FMCG Sector





Feminine Hygiene Products
With the increase in awareness of hygienic products, the market is growing at the rate of 20-25 percent. This segment is characterized by a high product price that has limited the use of
feminine hygiene products to middle middle-income group, upper middle-income group, and high-income group.

The penetration rate is 10% only. The major factors of low penetration level are low awareness and the near absence of the feminine hygiene products in rural areas.
Growth prospects

The factors that are stimulating the growth of feminine hygiene products in urban areas are:
  • Increase in the number
  • Increase in job opportunities for women as new-age businesses such as software, outsourcing, BPO/KPO, etc. are emerging.
  • Increase in disposable income
  • Increase in demand

Given these factors, a good growth is projected over 2006-2010.