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With the increase in awareness of hygienic products, the market is growing at the rate of 20-25 percent. This segment is characterized by a high product price that has limited the use of feminine hygiene products to middle middle-income group, upper middle-income group, and high-income group.
The penetration rate is 10% only. The major factors of low penetration level are low awareness and the near absence of the feminine hygiene products in rural areas.
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