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Indian Industry

FMCG in 2006

After 4 years of dull performance in both revenues and profits, FMCG sector has now, i.e. since 2005, gained the momentum, principally because of the smaller companies that have substantially improved their market shares at the cost of larger players and, in some cases, the regional players.

If we carefully observe the FMCG index and BSE index, we would realize that the returns on money invested in FMCG index are much lower than the returns in benchmark index. The FMCG sector has under performed the benchmark BSE Sensex in 2006. Though both the indices were close to each other till August 2006, in the later half of the year the Sensex surpassed the FMCG index by a reasonable margin.
Comparison of 2006 and 2005

After two years of sinking performance of FMCG sector, the year 2005 has witnessed the FMCGs demand growing. Strong growth was seen across various segments in FY06. With the rise in disposable income and the economy in good health, the urban consumers continued with their shopping spree. The rural demand grew at around 11%, while both the urban and rural sector together registered a growth of around 8%. Packets and sachets contributed to the highest growth in rural areas. Growth in FMCG depends on two factors:
  • Increase in penetration and consumption in rural areas
  • Change in aspirations and tastes of the urban population

Both these factors contributed to growth in 2006. Besides demand, prices also increased, because of which only the selected consumers moved up in the value chain. The large format retail stores in metros also stimulated sales, even if on a very small base. Some companies absorbed higher input prices, while others were able to pass on the cost to the consumers.


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