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Household Care Overview
India is the second largest market for foods and vegetables in the world. The total production of foods and vegetables is estimated to be around 148.5 million tonnes, out of which fruits account for only 48.5 million tonnes and the rest 100 million tonnes is accounted for by vegetables. However, the fruit juice market has not been fully tapped because of poor infrastructure, poor storage facilities, and highly unorganized market, chiefly constituted by road side vendors. Consumers still prefer to buy juices from road side vendors even if the juices are unhygienic.
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