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Household Care Overview
Household care segment is characterized by high degree of competition and high level of penetration. With rapid urbanization, emergence of small pack size and sachets the demand for the household care products is flourishing. Household care segment is expected to grow at a CAGR (Compounded Annual Growth Rate) of 2% from 2005 to 2010, out of which air care and toilet products are expected to grow dynamically during the same period.
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