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Household Cleaners
The household cleaning market is valued at around Rs. 400 crores and is estimated to be growing at the rate of 20% per annum. According to AC Nielson (world's leading marketing information provider), the consumer's desire for germ-free, healthy environment is increasing and is driving good sales for household cleaning products. The focus of household cleaner products is to keep disease-free environment. Now-a-days consumers are looking forward not only to improving upon their eating habits but also to practising healthy living.
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