FMCG Sector














Laptop

Laptop Overview

According to IDC India, a premier global market intelligence firm, the laptop market has
registered 79% Year-on-Year (YoY) growth during 2006. The laptop sales is growing at much faster rate than projected. India's personal computer market is undergoing a major transition. However, laptop computers cannot completely wipe out desktop computers, because both are designed to meet different needs or different consumer segments. According to a top official of HCL Info Systems, market share of laptops would be 35-40% in the next two years.
Major Players

The major players in the laptop category are:
  • Hewlett Packard (HP)
  • IBM
  • Toshiba
  • Compaq
  • Dell Computers
  • Sony
Growth Drivers
  • Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops surpassed the sales of desktop computers for the first time in India.
  • The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.
  • Other factors that are responsible for the hike in sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices.
  • The third most important factor is duty free import of Laptops as a personal baggage that has helped a lot in increasing the penetration level of the product among the consumer population. Awareness about laptops has also increased over the years.