Personal Wash (Soaps)
The personal wash can be segregated into:
- Premium- Lux, Dove
- Economy- Nirma Bath, Lifebuoy
- Popular- Nirma, Cinthol
The price of the premium segment products is twice that of economy segment products. The economy and popular segments are 4/5ths of the entire soaps market. The penetration level of toilet soaps is 88.6%. However, the per capita consumption of soap in India is at 460 gms per annum, while in Brazil it is at 1,100 gms per annum.