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Jobs in India » Indian Industry » FMCG Sector » Overview Of FMCG Sector » Tea
FMCG Sector





Tea
The Indian tea market is valued at Rs. 86 billion. The total production of tea was estimated to be around 878 million kg in 2005 with a growth rate of about 7%.


Major Players

The major players in the tea industry are:
  • Hindustan Lever
  • Tata Tea
  • Williamson Magors
  • George Williamson
  • Harrisons Malayalam
  • Mcleod Russel
  • Bishnauth Tea
  • Dhunseri Tea
  • Warren tea
  • AFT Industries
The other players in this segment are
  • Duncans
  • Goodricks
  • Jay Shree
The major share of tea market is dominated by unorganized players. There are about 1000 of tea brands in India, of which 90% of the brands are represented by regional players.

Challenges

The major challenges faced by the producers are:
  • Changing consumer profiles
  • Lower price realizations
  • Low productivity
  • Threat of imports