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Washing Machines

Overview
The washing machine market is valued at Rs. 1500 crore and is growing at the rate of 22% this year (2007-08) compared to last year. The fully automatic and semi-automatic sub category is growing at the rate of 40% and 17% respectively. Washing machine sales is cyclical in nature and its sales commences with the onset of monsoon.
Major Players
Some of the major players in the category of washing machine market are:

Whirlpool
LG Electronics India Ltd.
Videocon
Samsung
LG is the leader with 27% of market share.
Whirlpool has a market share of 17%.
Samsung has a market share of 14%.

Products covered

Fully automatic machines
Semi-automatic machines
Front loading washer
Top loading washer

Demand Drivers in Consumer Electronics Sector
Some of the factors that are responsible for the growth in washing machine segment are: Increase in disposable income, rapid urbanization, increase in nuclear families, increasing number of working women, growth in per capita income, greater variety of choices, increasing consumerism etc.

Washing machine market in the years 2006 and 2007
In 2006, the major players controlled 85% of the market while in 2007, the share of major players in washing machine market has been reduced to 70%, and the rest 30% of the market is controlled by smaller players. In 2006, the sales for washing machines was about 1.8 million units, while in 2007, the total market is going to be a whopping 2.2 million units.

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Washing Machines