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Emami Set to Invest Rs 220 Crore for Expansion in FMCG Sector

Emami Group - the Group's principal activities are to develop and manufacture personal, beauty and health care products - declared recently that they would invest Rs 220 crore for expansion in FMCG sector.

The expansion plans include:

Acquisition in personal and health care space
Enhancement in product portfolio through venturing into new categories

At present the products that the company offers are:

Boro Plus
Himani Navratna Oil
Himani Fast Relief
Sona Chandi Chyawanprash

The celebrities with whom the company has signed its contract are:

Amitabh Bachchan
Shahrukh Khan
Sunny Deol
Kareena kapoor
Saurav Ganguly

Emami is estimating over Rs. 500 crore of revenue in the next 3-4 years by entering into various new segments like baby care, hair care, and also expanding in the segment of men's grooming.

Emami has also renewed its contract with Amitabh Bachchan for another 3 years. According to Aditya V Agarwal, Director, Emami Group of Companies, Rs 100 crore is already kept aside for acquisition in personal and health care segment. The company is continuously looking out for opportunities to launch brands in new segments.

Emami will soon launch 18 new products in hair care, baby care, and men's grooming category. The company spends Rs 120 crore every year on brand investments such as advertising campaigns, sales promotions, etc. of which Rs. 40 crore is spent on new launches.

The Emami products that are expected to be launched in the next five months are:

Hair pack
Hair Dye
Shampoo

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Emami Set to Invest Rs 220 Crore for Expansion in FMCG Sector