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After its successful foray into retail market, Reliance Retail is now planning to enter into the packaged tea market. Reliance is planning to roll out its own brand packet tea with the name, Reliance Select. Initial talks between Reliance and Goodricke group were aimed at making a deal to procure some of the exquisite blends for the Reliance brand. Reliance is planning to procure CTC tea from Goodricke Group which is currently produced in Dooars.
Reliance Retails has also procured some tea from B K Birla Group Company and Jay Shree Tea & Industries to initiate test marketing for packaged tea in selected stores. The company is now planning to expand its own label of packaged tea to more than 150 Reliance Retail stores.
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