Recently, the FMCG industry in India is undergoing sea changes with both domestic and international brands trying to attract more number of consumers.
FMCG companies in India have always enjoyed a vast potential market because of the large population of the country. The improved economic situation of both the rural and urban consumers has helped FMCG companies to further expand their market to the hinterlands of the country.
The fast moving consumer goods have lower shelf life. These are normally goods that are frequently bought and used by households. The profit on each unit of an FMCG product is less but they enjoy higher volume of sales. As a result, the profit of an FMCG company is always measured in terms of the number of units sold by it.The Indian FMCG companies enjoy a diverse industrial base and offer a variety of products to consumers, namely toiletries, personal care products, soaps, detergents, oral hygiene, packaged foods, beverages, grooming products, healthcare products, plastic products, bulbs, batteries, glassware etc. The FMCG industry is the fourth largest sector in India, creating employment for more than 3 million people in the country. It also enjoys high penetration in the rural areas of the country.
The Indian FMCG market offers a level playing ground for both domestic and international players. When the all India brands and international brands enjoy higher acceptance in the urban market, the rural market is often dominated by the regional and local producers.
List of Top FMCG Companies in India:
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Hidusthan Unilever Ltd.: It is a leading name in India in producing personal and healthcare products. The company was awarded the Golden Super Star Trading Company status from the Government of India.
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Dabur India Ltd.: Dabur India produces a variety of healthcare products and enjoys a turnover of approximately INR 1899 crores.
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Indian Tobacco Company: ITC is in existence since 1910 and has diversified its business in producing a variety of consumer goods. The company is known for ensuring the highest level of employee satisfaction.
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Marico Industries: Marico is known for producing home care and personal care products in India. The company also enjoys a wide consumer base in different SAARC, Middle-Eastern states, Bangladesh, UAE, USA, Egypt etc.
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Nestle India: It started its journey in 1912 as an Anglo-Swiss collaboration for condensed milk export. It produces a variety of dairy products of international standard.
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Amul: The first cooperative milk marketing initiative in India. Currently, it is the market leader in producing milk, butter, cheese, ghee, chocolates, ice cream and other dairy items.
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Cadbury India: Cadbury is synonymous with chocolates in India. But apart from chocolates, the company also manufactures other food and health drink products like Bournvita.
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Procter & Gamble Hygiene and Health Care: The product range of P&G comprises personal care products, pet foods and variety of domestic cleaners.
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Britannia Industries: Britannia is known for manufacturing varieties of biscuits, cookies and also milk, cheese, butter, ghee etc and enjoys all India market.
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GlaxoSmithKline: It is one of the leading medicine and vaccine manufacturers in the country. It is currently employing around 3500 employees.
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Colgate Palmolive: It is a trusted name in India for personal care, home care, pet care and oral care products. Colgate is named as India’s Most Trusted Brand in 2011 in the survey conducted by Nielson.
Last Updated: 12/27/11
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