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Dell was founded by Michael Dell in 1984. It is ranked 25th on Fortune 500. It follows the concept of direct selling. It sells computer systems directly to customers so that it can better understand the customer needs. This approach eliminates unnecessary time and cost involved in indirect selling.
Chief Executive Officer: Michael Dell
Manufacturing Locations: Texas, Tenn, North Carolina, Brazil, Ireland, Malaysia and China.
Employees: 78,700 [Asia Pacific-26,400; Japan-1,400; America-36,300; Europe-14,600]
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