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Careers in Media Industry
Media And Entertainment





Career Opportunities

The media industry is emerging as the great generator of employment. As the industry is expanding more and more new scopes are coming up for zealous and talented professionals. The

media industry worldwide has undergone great changes, and the emergence of the new digital media has further helped young professionals in finding their positions within the industry.

 

The media industry is set on a great path of development. The entertainment and media industry worldwide is experiencing growth rate that has not been seen before. In India too the media industry has registered double digit growth rate and the trends seem stronger for the coming days. All the major sectors of the media industry namely- film, television and radio, are expected to register significant growth rate. The job prospects in the industry are also looking bright. Many institutes are now offering professional courses in media studies which are opening career options in mass communication, journalism, film making, radio broadcasting, advertising etc.

 

The MBA courses on media and entertaining are also very high in demand. Specializations in media management courses are helping students in understanding the ways of conducting and managing successful media businesses.

Various Job Profiles in Media

Some of the job profiles that are in demand within the entertainment industry are as following,

 

PR Manager

Media industry is about interacting with different interested parties in the business and PR managers are required to facilitate the communication and to help one in building profiteering alliance with others. PR managers are specialists in the art of communication.

 

Design Journalist

The design or visual journalist is responsible for making the best layout to represent a story. He does it by using any or all of images, graphs, charts, illustrations etc. Their primary job is to help the readers in reading and navigating through the magazines.

 

Media planner

The media planner is responsible for identifying the scopes for promoting a product through different media. He or she can be responsible for

  • Identifying the right medium for running an advertisement campaign.

  • Determining the frequency with which the ad will appear in the certain medium.

  • Determining the impact and plan accordingly to ensure that the ad campaign enjoys better penetration.

  • Determining the duration for which the advertisement will appear in the media.

 

Photo Journalist

The photo journalists are responsible for providing the newspaper and magazines with photos. They substantiate a news or story with photographs.

 

Copywriter

Copywriters may find demand in wide range of medium like-television, print, radio and digital media. Copywriters are required to promote products, companies, schemes, brands and concepts through words.

 

Radio jockey

Radio jockeying is an emerging trend in the industry of radio entertainment. The role of the radio jockey may involve conceptualizing music programs, scripting and presenting radio shows in interesting ways.

 

Web designer

The popularity of web media has initiated huge demand for web designers. The web designers are responsible for creating web pages with the help of programming languages.

 

Animator

The animators are responsible for creating characters and presenting a story with the help of them. The increasing popularity of animation has also triggered the high demand for qualified animators.

 

Last Updated:30/09/11