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MBA is one of the most sought after career courses and quite rightly it attracts most number of students. Obtaining an MBA degree helps students in landing a dream job in preferred industries. Given the boom of the entertainment and media (E&M) industry a growing number of business schools are now offering MBA courses in media and entertainment as well.
From outside it may seem that the industry of media and entertainment belongs to the artists and creative minds but on the contrary the media industry also needs its dedicated bunch of MBA graduates for functioning. Media management is therefore very high in demand. This has attracted many young graduates in studying media management for better career scopes.
MBA in media management teaches about the principles of managing media business effectively. It allows the students to learn the method of creating media products. The course helps students in specializing in managing media business. Following are some of the specializations available with media management courses.
Specializations in Media Management
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Event Management- Specialization in event management is necessary in organizing, promoting and managing events like- award functions, live shows, fashion shows etc.
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Production Management- Specialization is production management is necessary in production of films, soaps, news, reality shows etc.
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Ideation- To effectively conceptualize and develop stories and program ideas for television, radio and films.
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Celebrity Management– To become career managers of celebrities.
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Brand Management- To maintain, develop effective strategy to promote brands and marketing of brand names.
Required Skills for Media Management
Management skills that aspiring media professionals may need are,
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Time Management skills: Often managing time is the most important skill that a media person needs to meet deadlines effectively.
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Communication skill: Media industry is about interacting and building network and hence, interpersonal communication skill is essential for media professionals.
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Analytical Skills: Ability to analyze situation and coming up with effective solutions is considered essential for media professionals.
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IT knowledge: Being conversant with the latest IT developments in the media sector will help students stay ahead in the competition.
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Creative ability: Without creative ability it will be difficult to sustain in media industry. Focused MBA courses can help students in enhancing their creative ability.
A media graduate can have the artistic bent of mind which is essential to make a career in media industry but MBA in media can help them learn the intricate affairs of media business.
Last Updated: 30/09/11
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