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It has been rightly said, "Just as Amitabh Bachchan stands tall in the entertainment industry, an MBA comes out at the top on the career front." But how does MBA fit into Media And Entertainment industry? There is a strong connection between management and entertainment and the management students have to deduce just what will open the doors of opportunity for them.
Technology has become an inseparable part of the Media And Entertainment industry. Some examples of the latest technology involved are digital media technology, interactive TV, new and e-distribution channels. Therefore, technology management is also a major issue for the entertainment companies.
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