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Indian Industry

Live Entertainment

Live entertainment is a huge source of revenue for the global Media And Entertainment industry. Live entertainment - sometimes also called event management- is growing at a fast and steady rate. The number of corporate awards, television, films, sports events are increasing rapidly, helping the sector grow at a fast rate.

Size and Growth of Live Entertainment Industry in India
  • Current size: Rs 800 crore
  • Projected size by 2010: Rs 1800 crore
  • CAGR: 18%
The current live entertainment segment of the Media And Entertainment industry comprises a small number of large event management companies and a large number of smaller companies.
Various types of live entertainment events are:
  • Award shows
  • Celebrity appearances
  • Music concerts
  • Variety entertainment shows
  • Fashion shows/beauty contests
  • Branded Events (promotion and management of brands)
  • Televised Events (Events specially created for television channels)

    The revenue streams for the live entertainment sector are:
    • Sponsorship receipts
    • Ticket sales
    • Advertising revenues
    • Licensing / assignment of Intellectual Property Rights of television, music, video and internet.
    Problems Faced by the Segment:
    • Lack of adequate infrastructure for organisation and staging of events
    • Sophisticated lighting and special effects equipment required is hired from abroad. Presently imports are hampered by lengthy procedure for import of such equipment.
    • High levels of entertainment tax imposed by the government.
    The major challenge faced by the segment is the unorganised nature of most event management companies, which continues to hinder the growth of this segment.


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