Categorisation Of the Sector
Media And Entertainment












Print Media

Indian print media industry is among the biggest industries on a global scale. It has a glorious history of more than 230 years. The first ever Indian newspaper is Bengal Gazette that

was published from Kolkata.

Indian Print Media Industry – Scope

Experts are predicting a bright future for the Indian print media industry thanks to it its potential for strong growth. Of late there has been a considerable amount of increase in advertising activities in newspapers, which has substantially increased their revenue.

In recent months most Indian newspapers have increased their advertisement rates and the volume of advertisements has gone up as well. However, other important factors such as increasing rates of literacy and readership in semi-urban and rural circles have also played their part in the good state that the industry finds itself in.

 

Experts are also predicting that these areas will make bigger contributions to the revenues earned by newspapers and magazines because of their increased spending capabilities and commercial operations. It is being assumed that the vernacular language newspapers will be the biggest earners in these circles.

Newspapers have also managed to keep their prices same for a considerable period of time – something that has contributed to increased sales. This is also going to help the print

media houses maintain a steady stream of profit in the days to come.

Indian Print Media Industry – Top Players

The leading names in the print media industry of India may be mentioned as below:

  • Times of India
  • Sakaal
  • Dainik Jagran
  • Dina Thanthi
  • Malayala Manorama
  • Divvya Bhaskar
  • The Hindu
  • Aaj
  • Deccan Chronicle
  • Economic Times
  • Ananda Bazar Patrika
  • The Telegraph
  • Amar Ujala
  • Prajavani
  • Dainik Bhaskar
  • The New Indian Express
  • Hindustan Times
  • Deccan Herald
  • Hindustan
  • Udayavani
  • Eenadu
  • The Statesman
  • Mathrubhumi
  • The Hindu Business Line
  • Gujarat Samachar
  • Business Standard
  • Punjab Kesari
  • Dinakaran

Indian Print Media Industry Jobs

The jobs in Indian print media sector can be categorized into two major types – desk jobs like editor, proof reader and sub editor and field jobs such as reporters and photographers. However, the industry has expanded to include domains like content writing and search engine optimization in recent times. Following are certain designations that are available in Indian print media industry:

  • Reporters
  • Media marketing executives
  • Magazine writers
  • Space selling executives
  • Advertising executives
  • Copy editors
  • Public relations officers

 

Last Updated: 23/09/11