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Media And Entertainment





Television
The Indian television industry is the biggest form of mass media in the country and its popularity is rivaled only by the film industry. Indian television offers two types of
content - fiction and non fiction. The serials are the most popular programs with both working women and homemakers comprising the core audience group. Approximately 50 percent of Indian families own a television. 
 

Indian Television Industry Viewership Statistics

 
TAM Annual Universal Update 2010 states that 134 million families from 223 million have television and 103 million families have access to satellite television. 20 million families in India have subscribed to DTH facilities. 
In the cities and towns across India 85 percent families own a television set and 70 percent
families have subscribed to satellite, DTH and cable services.
 
Indian Television Industry – Major Channels
 
It is estimated that all over India 500 channels are telecast in different regional languages and English. However, the major names are enlisted as below:
 
  • MTV
  • Zee TV
  • Star Plus
  • NDTV
  • Star Movies
  • CNN IBN
  • BBC
  • Aaj Tak
  • CNN
  • UTV Movies
  • Discovery Channel
  • UTV Bindass
  • National Geographic Channel
  • Zoom
  • Star World 
  • Colours
  • Star Sports
  • 9X
  • ESPN
  • 9XM
  • Channel V
  • Movies Now
  • Star Gold
  • Star Cricket
  • HBO
  • Ten Cricket
  • History Channel
  • Neo Cricket
  • Nickelodeon
  • Ten Sports
  • Cartoon Network
  • UTV World Movies
  • VH1
  • Sony PIX
  • Disney
  • AXN
  • Toon Disney
  • Sony India
  • Set Max
 

Indian Television Industry – Major Players

 
Since the policies of liberalization were introduced by Narasimha Rao several leading names from the global media industry such as Star TV Network and Sony Pictures Entertainment have ventured into the Indian market. 
 
Presently following are the top production houses in Indian television industry:
 
  • Balaji Telefilms
  • Rajshri Productions
  • BIG Synergy
  • Rashmi Sharma Telefilms
  • Cinevistaas Limited 
  • Sagar Films
  • Contiloe Telefilms
  • Shakuntalam Telefilms 
  • Creative Eye Limited
  • Sol
  • Endemol
  • UTV Software Communications
  • Jay Production
  • YRF Television
  • Miditech Pvt. Ltd
  • Zee Entertainment Enterprises
  • Neela Telefilms
 

Indian Television Industry – Job Types

 
The television industry in India offers a wide range of employment opportunities for qualified and experienced professionals in the following designations:
 
Senior manager
Programmer
Cameraman
Scriptwriter
Studio engineer
 
 
Last Updated: 26/09/11