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Indian Industry

Crossover Movies

The Indian Media And Entertainment industry has grown to a global level and is making its presence felt in the global market with its movies and music. The concept of crossover movies and crossover audience is also gaining momentum. The theme of the crossover movies has emerged as a result of the following trends:
  • Increasing box-office revenues of Indian movies in other countries.
  • The growing popularity of international movies in India.
  • Nomination of Indian movies at the Oscars and other international film festivals.
  • Global exposure and popularity of the Indian actors (participation of Shilpa Shetty in "Big Brother" show in British television)
  • Increasing market for the dubbed movies.
Crossover movies and crossover audience have led to the acceptance of the small budget movies in the global market and have opened new streams and sources of revenue for them. The concept of crossover movies like Bend It Like Beckham has helped open up new doors to the crossover audience. Crossover movies offer immense potential for development because apart from the global Indian audience, foreigners are also showing immense interest in Bollywood. Indian Media And Entertainment industry has also made a mark for itself in Oscars and Cannes film festival and many such international events.

The Indian diaspora in many parts of the world have contributed to the success of many Bollywood movies across the world and thus, have become a big attraction for Bollywood movies. Indian movies have achieved to create a niche market for themselves around the globe. The best example for this is the box-office success of Rajnikant movies in countries like Japan, China and Malaysia, to name a few.


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