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The Indian Media And Entertainment industry has grown to a global level and is making its presence felt in the global market with its movies and music. The concept of crossover movies and crossover audience is also gaining momentum. The theme of the crossover movies has emerged as a result of the following trends:
- Increasing box-office revenues of Indian movies in other countries.
- The growing popularity of international movies in India.
- Nomination of Indian movies at the Oscars and other international film festivals.
- Global exposure and popularity of the Indian actors (participation of Shilpa Shetty in "Big Brother" show in British television)
- Increasing market for the dubbed movies.
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