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The emergence and use of digital technology has completely transformed the Media And Entertainment industry. It is helping the Indian industry to achieve cost efficiencies and also improve upon the quality of the products. The digital technologies have revolutionized the Media And Entertainment sector with special effects, animations, computer modelling, electronic cinematography and digital cinema multiplexes. Multimedia technology has made a lasting impact on the audio-visual media industry. With the help of multimedia technology, pre-production as well as post production activities in various audio-visual media can be made more effective and cost efficient. The Indian animation industry, which is growing at a rapid rate, has gained tremendously from multimedia technology.
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