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Indian Industry

Liberalization By The Government

Realizing the tremendous potential of Media And Entertainment sector to grow and expand in the market, the Government of India has taken several positive measures to stimulate the growth of the sector.

The government has permitted upto 100 % FDI in the film industry (subject to conditions).
The government has allowed FDI upto 20% in the radio industry subject to an approval from Foreign Investment Promotion Board (FIPB) in addition to the guidelines notified by Ministry of Information and Broadcasting.
It has also allowed 26 % foreign equity holding in news-related print media.
The earlier cap of FDI in news channels was 26 per cent. The Union Cabinet of India has

reduced it to make it at par with the FDI norms in the print media. Investments can now be made through FIIs, NRIs and overseas corporate bodies (OCBs).

It has allowed entry into foreign media organizations into India. This has also led to an increase in the number of collaborations and mergers & acquisitions in the Media And Entertainment sector. This development has also been encouraged by the entry of large corporate players into all segments of the industry, like Reliance Media And Entertainment entering the industry with a bang.

The three main trends that were observed in the last year were:

Diversification by media companies
Increased foreign investment
The increasing interest of the global investors in the sector.

Allowing FDI and foreign players has brought in great benefits for the Indian Media And Entertainment industry. The liberalization has made accessible many new and latest technologies in the sector were earlier not available to the Indian Media And Entertainment companies. It has also seen the inflow of more funds for the sector in the form of investments and is helping not only to achieve international standards but to set new benchmarks for the Media And Entertainment industry worldwide.

The liberalization has seen the entry of many foreign players and also many joint ventures and collaborations are coming up. As a result, many new opportunities of employment have come up for interested students and job seekers.

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Liberalization By The Government