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Indian Industry

Multiplexes and growth of entertainment industry

Having the largest retail density, India is witnessing a boom in the retail sector. The retail boom is contributing to the growth of multiplexes in the various cities of India. Most of the multiplexes in India are anchor tenants in the large format malls making a favorite destination for the youngsters as well as the families. Multiplexes captured the market as complete family entertainment centers. The digital revolution has helped the Media And Entertainment industry to go digital. There are more than 100 digital cinemas in India today. They, along with the multiplexes have completely transformed the experience of the viewers. The multiplexes generally witness a heavy rush on weekends.
With an increase in the incomes of the people and increasing expenditure on the leisure activities, multiplexes are poised for high growth in India. According to Kumar Katra, COO, Shringar Cinemas, multiplexes receive footfalls between 3,500 and 4,500 on an average everyday. Other than the sale of the movies tickets, Food & beverages is the major source of revenue for the multiplexes. Space economies and the optimal utilization of the capacities are the major advantages or benefits that the multiplexes enjoy over single screen theatres. Some of the known names in the Indian multiplex owners and operators are PVR, Adlabs, Fun Cinemas etc.

India has also seen a spurt in the distribution of music through organized retailing in a last few years. Promoted by the large corporate groups in the industry like RPG group, a retail boom is being witnessed by the audience in the various channels of selling music, like internet and music stores. Music world and Planet M have come up with the chains of music stores across India.

The liberalization moves by the government have encouraged many foreign players. Realizing the hidden potential, many such players have already started joint ventures and collaborations with the local companies, as this helps them to acquire the strategically important locations for business in major cities in India.


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