Focus On Youth

Youth in India comprises almost 23 percent of viewers in Indian households with access to cable and satellite television and thus is an important market for leading media and
entertainment houses in India. 
 
UTV Bindass
 
UTV Bindass is one of the first youth oriented channels in India. It was introduced on 24th September 2007. Since its inception the channel has built up its brand value based on its entertaining, uninhibited and relaxed style of programming.  
 
It is among the earliest media houses in India to offer web, merchandising, mobile, event management and gaming services in addition to television shows. UTV Bindass has started campaigns such as What I Am, which look to represent the opinions of Indian youth and do away with popular notions surrounding their overall perception towards their duties in life. 

 
Bindass offers various shows that represent aspects of an average Indian youth’s existence in the present scenario such as Big Switch and Emotional Atyachaar. 
 
Channel V
 
Owned by Fox International Channels and STAR TV, Channel V is among the most popular music and lifestyle channels of India and has a substantial following among the country’s youth. It features a number of fictional and non fiction shows that are youth centric and deal with
their ambitions and every day lives:
 
  • Adam VS Madam
  • Humse Hai Life
  • Dare 2 Date
  • Love Kiya Toh Darna Kya
  • Get Gorgeous
  • Love Net
  • Beauty and the Geek
  • Ye Parindey
  • Axe Ur Ex
  • Perfect Couple
  • Campus Blogs
  • Roomies
  • Dil Dosti Dance
  • Truth Love Cash
  • Footloose
  • U R Fired
MTV India
 
With the success it has received from Roadies, MTV India has made a gradual switch towards reality based shows that are more popular with the youth and is presently a market leader in the domain. It offers the following youth centric shows:
 
  • MTV Roadies
  • MTV Nuon Making The Cut
  • MTV Rock On
  • MTV Gone In 60 Seconds
  • MTV Style Check
  • Idea! MTV VJ Hunt
  • MTV Wassup - Voice of Youngistaan
  • MTV Girls Night Out
  • MTV What the Hack!
  • MTV Pyaar Vyaar and All That
  • MTV Splitsvilla
  • MTV Crunch
  • MTV Stuntmania
  • MTV True life


Last Updated:23/09/11