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Sony Entertainment Television
Sony Entertainment Television is also referred to as Sony TV and SET. It is among the channels enjoying the highest levels of popularity among the urban audience of India. Its owners
are Multi Screen Media Pvt Ltd, a Sony Pictures Entertainment subsidiary.
 
Multi Screen Media also operates other popular channels in India such as SAB TV, AXN, SET Max, Animax and SET PIX. They have recently come up with Sony Mix, a round the clock channel for Hindi film music.
 
The programming strategies of SET India are geared towards providing quality content for their core audience group – the urban families. The channel offers different types of
fictional and non fiction shows that cater to various genres such as drama, thriller, reality television, horror, comedy, Bollywood and live events such as music concerts and award functions.


Sony Entertainment Television
 
 

At present it offers the following shows:

 
  1. Prayashchit
  2. Adaalat
  3. Comedy Circus Ka Naya Daur
  4. Saas Bina Sasuraal
  5. Bade Achhe Lagte Hai
  6. Kaun Banega Crorepati 5
  7. Crime Patrol: Dastak
  8. CID
  9. Krishnaben Khakharawala
 

Sony Entertainment Television Background

 
Sony Entertainment Television was launched in October 1995. Since its inception the entertainment channel has featured some of the most memorable shows in the history of Indian television such as:
 
  • Boogie Woogie
  • Fame Gurukul
  • Entertainment Ke Liye Kuch Bhi Karega
  • Jhalak Dikhhla Jaa
  • Indian Idol
  • 10 Ka Dum
  • Jassi Jaisi Koi Nahin
  • Aahat
 
A major addition to Sony’s list of shows in recent times has been Kaun Banega Crorepati. The channel bought the copyrights from rival media house Star Plus in July 2010 and consequently telecast the show with Amitabh Bachchan, the iconic superstar and the show’s first host. 
 

Sony Entertainment Television Work Environment

 
Working with Sony TV is a rewarding experience as the Mumbai based company is among the leading recruiters for media jobs in India. 
 
Sony Entertainment Television Contact Details
 
Following are the contact details of Sony Entertainment Television:
 
Public Relations Department
Sony Entertainment Television
Multi Screen Media Pvt. Ltd.
(Formerly SET India Pvt. Ltd)
3rd Floor, Interface, Building No. 7,
Off Malad Link Road, Malad (W),
Mumbai - 400 064 India
 
Telephone Number - 91 22 6708 1111
Fax - 91 22 6643 4748
 
E-mail address: feedback.set@setindia.com 

Last Updated: 26/09/11