Indian Retail Sector












Wills Lifestyle

ITC has made a presence in the Retail sector through its exclusive specialty store - 'Wills Lifestyle'. It has developed itself as a fashion destination offering a range of apparels and accessories. Top designers of the industry design these clothes. The store offers
Wills Classic work wear, Wills Sport relaxed wear, fashion accessories and bath & body care products. Wills Lifestyle has also developed John Players as a brand that offers a fine collection of clothes for dynamic and vibrant people. ITC believes in the philosophy of enjoying the changing environment. This season Wills Lifestyle has brought a complete array of products for very aspect and mood of life be it work, relaxation or party. The store offers a truly 'International Shopping Experience' through world-class environment and a robust portfolio of offerings.
Superbrands Council of India awarded the title of Superbrand 2006 to Wills Lifestyle. It is the title partner of the premier fashion event - Wills Lifestyle India Fashion Week. Leading designers such as Rahul Khanna, Manish Malhotra and Monisha Jaising have been promoting the brand. Wills Sport was designated as the 'The Most Admired Brand Launch of the Year' at the Images Fashion Awards 2001. ITC entered the youth fashion market with the brand known as John Players in December 2002. John Players is available across the country in over 125 exclusive stores and over 1500 multi-brand outlets; also declared as 'The Most Admired Shirt Brand of the Year' at the Images Fashion Awards 2005.

Quality, marketing and product excellence are the areas on which the company emphasizes.

Lifestyle Retail Business Division has won several Images Fashion Awards; some of them are:

NID Awards for Design Excellence 2006 for Best Packaging Design in the FMCG Category for John Players.

2005: Most Admired Shirt Brand of the Year - John Players

2004: Rising Star Brand of the Year - John Players

2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

2002: Most Admired Women's Wear Brand of the Year - Wills Sport

2001: The Most Admired Brand Launch of the Year - Wills Sport

The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

REGISTERED OFFICE

ITC Limited
Lifestyle Retailing Business Division
86 Udyog Vihar, Phase I
Gurgaon-122016
ISD Code: 91-(0) 124
Tel: 4588200
Fax: 4001351/4002518