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Retailing of jewelry requires selling skills, creativity, aesthetics, communication and a wide variety of other qualities including personal trustworthiness. In India jewellery sales job till recently was treated as just semi-skilled job, which was because the credibility of the gold seller were developed through years as making and retailing of gold was existed as family business. The individual owner of the jewellery shop was the determining force of all deals. The job involved long term association with customers, and hearsay goodwill was the best quality required for a jewellery seller than professional skills cultivated through training and development. This system has almost been replaced by professionalism in retailing and marketing. Now because there are many new generation entrants in jewellery retailing with specialisation, this field is constantly growing with new ideas and methodologies.
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