LG Electronics is to replace its managing director Soon Kwon, with MY Kim, formerly global head of marketing for the $56-billion firm’s television and audio business. LG Electronics has called this first-ever mid-year change of management on the back of poor sales growth during kwon’s tenure and a slowing market. Despite of the fact that the white goods industry has again hit an air pocket in India, the other reason of significance is the timing of the leadership change considering that management reshuffles in Korean companies usually take place at the end of the calender year.