Yamaha Corporation, an introduction

Yamaha Corporation is a leading Japanese multinational, which was founded in 1887 by Torakusu Yamaha. It produces a wide range of machines and instruments, such as motorcycles, electronics, musical instruments, and power sports equipment.

Yamaha India

In India, it has mainly two businesses: motorcycles and musical instruments. Yamaha entered into Indian market in 1985. Yamaha India was declared as hundred percent subsidiary of Yamaha Motor Company, Japan in 2001. In 2008, in an unprecedented development, Mitsui & Company Limited went into a joint venture with Yamaha to form India Yamaha Motor Pvt. Limited (IYM).

As far as, its production centers are concerned, at present, there are two modern Yamaha plants in India—one in Faridabad (NCR) and a newly launched plant in Surajpur, Distt. Bulandshahar(UP). These plants are used for the production of bikes and motor parts, both for domestic and international markets. The Surajpur plant has an area of 36,000 m² and it can produce 1 million bikes and scooters per year. It was named as ‘Yamaha Motor Research and Development India (YMRI)’ and it is Yamaha’s fifth research and development center outside Japan. Impressed by the size of Indian motorcycle market, that was around 14 million units in 2012, Yamaha decided to focus upon this market by setting up this huge R&D-based plant. According to the projections, Indian market would reach the figure of 16 million units in the year 2015.Yamaha was able to sell 350,000 units in 2012, but now it is aiming for 1 million units by 2015.

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Yamaha has hired talented engineers, technicians and workers for the assembly lines and R&D center of this plant. This plant meets all global benchmarks for quality and excellence. The Faridabad plant is as old as 1965 and its manufacturers machined parts, such as crank case, head cylinder, body cylinder, and gears and shafts. In 2013, Yamaha also launched an independent sales division namely Yamaha Motor India Sales Pvt. Limited (YMIS) apart from YMRI, to boost its sales and marketing operations.

Salaries in Yamaha India

According to the glassdoor.com surveys, Yamaha Motors India generally pays its employees 16% above the market standards. The salary for entry level account manager’s position is Rs.1.7 lakh per annum. The salary of a senior marketing executive is between Rs.4.8 lakh per annum and Rs.5.2 lakh per annum.

The salary of the software engineer was between Rs.1.5 lakh per annum and Rs.4 lakh per annum. The females were just 9% of the total employees. The average salary of a bachelor’s degree holder was found to be between Rs.3.5 lakh per annum and Rs.7 lakh per annum. The average package of a quality assurance and quality control executive was around Rs.6.7 lakh per annum in 2012.

Yamaha is known to provide excellent salaries, which is often above the market standards. With the projected figures of sales and its ambitious targets in India, the salaries and bonuses are bound to increase in the coming years. The major part would be the performance-based incentives. With the capacity expansion, it will hire more people, including technicians, engineers and marketing and sales people.

Dainik Jagran, the flagship newspaper

Dainik Jagran has maintained its number one and number two positions in most of the regions of the Hindi belt. It’s a household name in U.P. and it’s the first thing people see in the morning in most of the households in Hindi speaking regions of North India. It has whopping stats associated with it as far as its readership is concerned. There are over 55 million readers of Dainik Jagran. It has been identified as the largest read daily newspaper of India by the Indian Readership Survey (IRS) in the previous 25 consecutive surveys. It has around 40 city editions, having presence in almost 11 states. It has earned the award for largest read daily in the world by some international associations.

Salaries at entry level

It offers some very good exposure to reporters, journalists, in-house workers, business development, IT experts and marketing people. But the salary at entry levels is dismally low. A reporter is offered anything from Rs. 1.5 lakh to Rs. 2.5 lakh per annum, with the average package being Rs. 1.8 lakh per annum. There are many roles for the entry and mid level positions such as editor, writer, journalist, proof reader, and feature writer etc. Graphic designers, web developers, and digital publishing professionals are offered anything between Rs. 1.5 lakh per annum to Rs. 3.5 lakh per annum depending upon skills and experience.

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Employee feedback

Most of the employees have rated the company highly in terms of brand, culture and values, work life balance and career opportunities, but they have given it a low rating for management, salaries and other forms of compensations and benefits. They have however shown their willingness to recommend the company to a friend, according to glassdoor.com surveys.

Best packages in the industry

As far as job adverts for the position of “online marketing communications manager” were concerned, the compensation was shown as “negotiable and not a constraint for the right person.” It means that the company had a bit open-ended package for this position and it was determined according to merit and efficiency of the individual. Salaries for customer service and telemarketing profiles were also rated as the best in the industry. In most of the adverts, salary was not mentioned, which means the management was willing to negotiate it to hire the best talent.

Lowest as compared with other leading newspapers in India

However, when compared with other newspapers in India such as Dainik Bhaskar, Hindustan Times, Times of India Group, and Deccan Chronicle, Dainik Jagran was at the lowest end, as far as salaries were concerned. People with around 8-10 years of experience as a project manager received a package of around Rs. 8 lakh per annum to Rs. 9 lakh per annum.