FMCG or the Fast Moving Consumer Goods industry hires research analysts to conduct in depth analysis and research of products to help the marketing team understand the business better. The research analysts are also responsible for carrying out market researches to understand customer behavior with tools implemented by themselves. Other roles include:

  • Validity of acquired information
  • Understanding of the target consumers of the company
  • Providing solutions

Here’s how a research analyst in a FMCG Company can earn based on experience, gender, industry, city and education

Salary of research analyst in FMCG Company based on Experience:

Category Experience Median Salary ( INR )
Business Analyst Less than a year 117 446 -582 363
1-4 years 190 098 – 759 438
5-9 years 387 429 – 1 117 158
10-19 years 409 886 – 1 417 957
Marketing Research Analyst Less than a year 97 284 – 501 140
1-4 years 119 195 – 717 622
Market Research Associate Less than a year 102 000 – 399 959
1-4 years 139 140 – 563 771
5-9 years 203 473 – 835 761
Senior Strategy Analyst 1-4 years 309 600 – 781 300

Salary of research analyst in FMCG Company based on Gender

Category Experience Median Salary ( INR )
Category Gender Median Salary ( INR )
Business Analyst Male 339 597 – 723 173
Female 288 972 – 699 195
Marketing Research Analyst Male 205 992 – 471 824
Female 240 000 – 571 329
Market Research Associate Male 177 000 – 308 306
Female 184 500 – 338 973

Salary of research analyst in FMCG Company based on Education

Category Degree Median Salary ( INR )
Business Analyst Bachelor's Degree 178 084 – 939 402
MBA IT 289 061 – 975 977
BEng/BE CS 248 435 – 1 212 167
MBA 250 976 – 973 749
MBA Finance 302 012 – 945 801
Marketing Research Analyst Bachelor's degree 179 100 – 402 000
MBA 176 169 – 612 772
Market Research Associate Bachelor's degree 102 630 – 581 748
MBA (Marketing/ Management) 220 000 – 476 000
MBA 148 929 – 446 978

Salary of research analyst in FMCG Company based on City

Category Industry Median Salary ( INR )
Business Analyst Gurgaon 233 866 – 1 076 748
Hyderabad 196 539 – 1 001 414
Bengaluru 242 970 – 1 002 780
Delhi 247 301 – 913 462
Mumbai 243 719 – 996 357
Chennai 274 904 – 871 449
Pune 259 922 – 1 012 682
Marketing Research Analyst Gurgaon 291 632 – 457 814
Hyderabad 300 000 – 509 000
Bengaluru 228 000 – 812 500
Delhi 150 000 – 500 000
Mumbai 120 000 – 213 995
Market Research Associate Gurgaon 236 718 – 715 171
Hyderabad 123 650 – 436 311
Bengaluru 116 350 – 412 168
Delhi 190 712 – 568 680
Mumbai 118 783 – 838 377

With the bonus, profit sharing and commissions included the earnings of research analysts stand something like this:

  • Business Analyst- INR 223,994 – INR 1,026,110
  • Marketing Research Analyst- INR 120,243 – INR 746,657
  • Market Research Associate- INR 145,427 – INR 608,212
  • Senior Strategy Analyst- INR 260,938 – INR 2,230,083

Research Analyst in FMCG Company- Required Education

There is not much information available on what kind of degrees you require to make an entry into this field. However if you browse through popular professional sites you will know that people from Accountancy, Management, and Finance etc backgrounds have excelled in this field.