The primary duty or responsibility of an SEO or Search Engine Optimization Specialist is to maximize brand visibility by working on the organic search results of the organization. In a bid to fulfill his responsibilities to that end he has to keep a few things on track:
- Making sure that the keywords used in the content are powerful and least expensive
- Modifying client sites with a view to improve them
- (At times) Writing effective SEO content for blogs and websites
- Strict adherence to search engine guidelines
- Evaluate content, traffic and prospective customers from time to time
SEO Salary in India
Though SEO as a whole is a fairly new concept, companies today are waking up to the need of exploring the best SEO standards for their own good. Thus, considering the crucial influence wielded by an SEO analyst or specialist in online content as a whole including internet advertising and web development what kind of salaries can an aspiring SEO professional look forward to? Let’s find out:
Job Titles | Annual Average Salary |
---|---|
SEO Specialist | Rs 95,063 – Rs 438,919 |
Digital Marketing Manager | Rs 208,087 – Rs 1,150,852 |
Internet Marketing Manager | Rs 185,806 – Rs 1,010,000 |
Internet Marketing Specialist | Rs 119,599 – Rs 748,906 |
Digital Marketing Manager with Google Analytics | Rs 249,107 – Rs 1,077,351 |
Digital Marketing Manager with Email Marketing Skills | Rs 244,213 – Rs 1,104,905 |
Digital Marketing Manager with Search Engine Marketing (SEM) Skills | Rs 234,453 – Rs 1,188,665 |
Senior Online Marketing Manager | Rs 237,567 – Rs 1,718,452 |
Average Salary of SEO by Experience
Variations in salary ranges will be reflected with growing number of years in Search Engine Optimization. Needless to mention here that better work experience leads to increment:
Experience | Annual Average Salary |
---|---|
Less than a year | INR 60,000 – INR 1,50,000 |
1-4 years | INR 1,60,000 – INR 298260 |
5-9 years | INR 300000 – INR 6,50,000 |
SEO Salary by City
The pay structure of SEO is majorly influenced by the standards or the costs of living in a city, hence great variations exist in distribution of wages in the leading cities:
City | Annual Average Salary |
---|---|
Pune Maharashtra | INR 78523 – INR 506579 |
Hyderabad Andhra Pradesh | INR 59800 – INR 465398 |
Noida Uttar Pradesh | INR 106125 – INR 178486 |
Bengaluru Karnataka | INR 145969 – INR 307839 |
New Delhi Delhi | INR 94333 – INR203473 |
Mumbai Maharashtra | INR 132000 – INR 375378 |
Chennai Tamil Nadu | INR 88437 – INR 244168 |
SEO Salary by Gender
The gender based approximate salaries of SEO specialists are:
Gender | Annual Average Salary |
---|---|
Female | INR 71277 – INR 456294 |
Male | INR 82851 – INR 359018 |
Scope of SEO in India
On the flip side you must have gauged from the aforementioned salaries that Search Engine Optimization is yet to be explored fully in India. No doubt that with the increased scope of internet marketing SEO analysts are roped in frequently by top companies, however there is still a long way to go. But the future looks very bright at present with more companies looking forward to providing quality service with lesser investments.
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Salary of SEO in India based on Experience:
Variations in salary ranges will be reflected with growing number of
years in Search Engine Optimization. Needless to mention here that
better work experience leads to increment:
Experience
Approximate Annual Salaries
Less than a year
INR 49460 – INR 349049
1-4 years
INR 87559 – INR 298260
5-9 years
INR 217449 – INR 572137