The ranking is based on the number of vacancies notified by the company on different job portals (Till 19th January 2008)
Brief Introduction
Consumer durables are the products whose life expectancy is at least 3 years. Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these players control the major share of the consumer durables market.
The consumer durables sector is characterized by high competition– especially from international brands– because of which most organizations are innovating product-marketing strategies that has resulted in increased demand for skills at various levels. The 3 major career paths in the consumer durables industry are Research & Development, Commercial, and Operational.
Some of the preferred educational qualifications in consumer durables sector are MBA, Engineering, Law, Chartered Accountants, Economists, Design Professionals, Scientific Researchers, etc. The sector requires people who are technically competent and get along well with the company’s specific requirements.
