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The West Midlands is a county in western central England. The county is sometimes described as the "West Midlands metropolitan area" or the "West Midlands conurbation". The West Midlands Council has initiated a move 'Advantage West Midlands', which is the Regional Development Agency (RDA) for the West Midlands. The primary objective of the agency is to work in association with a range of private, public and voluntary organizations so as to add to the economic development of West Midlands. However, the city is also a famous center for banking and financial services such as risk capital for small and medium-sized businesses, export oriented businesses and technological services.
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